At 77ef, your personal information is treated with the same care as your PKR balance. This Privacy Policy explains exactly what data we collect, why we collect it, how it's stored, and what rights you have over it. We've written it to be genuinely readable – not a wall of legal text designed to confuse you.
All data transmitted between your device and 77ef is encrypted end-to-end – same standard used by major Pakistani banks.
77ef does not sell, rent, or trade your personal information to third parties for marketing purposes. Full stop.
77ef only collects data that is genuinely necessary to operate your account, process payments, and comply with regulations.
You can access, correct, download, or delete your personal data held by 77ef at any time by contacting our support team.
This Privacy Policy is published by 77ef, the online gaming platform operating at https://77ef.ws ("77ef", "we", "us", "the Platform"). 77ef is the data controller responsible for the personal information you provide when registering and using the Platform.
77ef is built specifically for Pakistani players. All services are provided in Pakistani Rupees (PKR) and the Platform is designed around the realities of the Pakistani digital payments landscape – JazzCash, Easypaisa, NayaPay, IBFT, and local bank cards. This Privacy Policy reflects that context: it addresses the specific types of data that arise when Pakistani players use mobile money accounts and local banking services on the Platform.
This policy applies to all personal data collected through the 77ef website, any 77ef mobile web application, and any interaction with 77ef's customer support channels including live chat, WhatsApp, Telegram, and email. By creating a 77ef account or using any Platform service, you confirm that you have read and accepted this Privacy Policy. If you do not accept this policy, you should not use the Platform.
77ef collects personal data in several ways: directly from you when you register or interact with the Platform, automatically through your use of the Platform, and from third-party sources such as payment processors and identity verification services. The following table sets out the main categories of data collected.
| Category | What It Includes | How We Get It |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, passport number (where applicable) | Directly from you at registration or KYC verification |
| Contact Data | Pakistani mobile number, email address | Directly from you at registration |
| Payment Data | JazzCash / Easypaisa account numbers, bank account details for IBFT, card BIN data (not full card numbers) | From you during deposit / withdrawal requests |
| Account Activity Data | Bet history, game history, deposit and withdrawal records, bonus usage, VIP tier activity | Generated automatically through your use of the Platform |
| Technical Data | IP address, device type, operating system, browser type, session data | Automatically collected when you access the Platform |
| Communications Data | Records of your correspondence with 77ef support via chat, email, WhatsApp or Telegram | Collected at the time of communication |
| Verification Documents | Copies of CNIC, utility bills, or other documents submitted for KYC verification | Directly from you when requested |
77ef uses your personal data only for the purposes described below. We never process your information for purposes that are incompatible with the reason it was originally collected. Each use of your data is grounded in a lawful basis – either the performance of your contract with 77ef, compliance with a legal obligation, or our legitimate interest in operating a safe and fair platform.
Given that 77ef is built specifically for Pakistani players using local payment methods, this section specifically addresses how payment data from JazzCash, Easypaisa, NayaPay, SadaPay, and bank accounts is handled.
When you deposit via JazzCash or Easypaisa, 77ef records the mobile wallet number associated with the transaction. This number is stored to enable withdrawal processing back to the same account and to satisfy anti-money laundering requirements. Your mobile wallet PIN is never collected or stored by 77ef.
For IBFT transfers, 77ef records your bank account number and bank name to process withdrawal requests. This data is stored in encrypted form and is accessible only to the 77ef payments team for the specific purpose of executing your withdrawal. It is not used for any other purpose.
Card payments on 77ef are processed by a PCI-DSS Level 1 certified payment gateway. Full card numbers and CVV codes are never transmitted to or stored on 77ef servers. 77ef retains only the card BIN (first 6 digits) and last 4 digits for fraud monitoring and transaction matching purposes.
77ef's policy is to return withdrawals to the same payment method used for the most recent deposit. This is an anti-money laundering requirement, not a choice. Your payment method data is retained for as long as your account is active to support this process.
77ef does not sell your personal data to anyone. We share data only where it is strictly necessary to operate the Platform or to comply with legal obligations. The following describes the categories of third parties with whom 77ef may share your information:
77ef uses cookies and similar tracking technologies to keep you logged in, remember your preferences, and understand how the Platform is being used. Below is an overview of the types of cookies used on 77ef, along with an interactive preference panel.
The toggles above are for illustration purposes. To manage your actual cookie preferences on 77ef, visit the Cookie Settings option in your account settings or contact the support team. Note that disabling non-essential cookies does not affect your ability to use the Platform.
77ef takes the security of your personal information seriously. The Platform implements a range of technical and organisational measures to protect your data against unauthorised access, disclosure, alteration, or destruction. These measures are reviewed and updated regularly.
77ef retains personal data for as long as is necessary for the purpose for which it was collected, or for as long as required by applicable legal and regulatory obligations. The following are the general retention periods applied to different categories of data:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account & identity data | Duration of account + 7 years post-closure | AML and regulatory compliance |
| Transaction & bet history | 7 years from transaction date | Financial record obligations |
| KYC documents (CNIC etc.) | Duration of account + 7 years post-closure | AML compliance requirements |
| Payment method records | Duration of account + 5 years | Financial compliance & dispute resolution |
| Support communications | 3 years from last contact | Dispute resolution & service improvement |
| Technical / session logs | 12 months | Security monitoring & fraud prevention |
| Marketing preferences | Until updated or account closed | To honour opt-out preferences correctly |
When data reaches the end of its retention period, 77ef securely deletes or anonymises it such that it can no longer be linked to any individual. Data that has been anonymised for statistical analysis purposes may be retained indefinitely as it no longer constitutes personal data.
As a 77ef player, you have the following rights in relation to the personal data we hold about you. To exercise any of these rights, contact the 77ef support team via live chat, email at support@77ef.ws, or Telegram. We aim to respond to all data rights requests within 30 days.
Request a copy of all personal data 77ef holds about you. We'll provide a full data export in a readable format at no charge.
If any personal data held by 77ef is inaccurate or incomplete, you have the right to request that we correct it. This includes updating your contact number or address.
Request deletion of your personal data in certain circumstances. Note that legal and regulatory retention obligations mean some data cannot be immediately deleted.
Object to processing of your personal data for marketing purposes at any time. You can also object to other processing activities where our basis for processing is legitimate interest.
Request that your personal data be provided in a machine-readable format (CSV or JSON) so that you can transfer it to another service if you choose.
Request that 77ef restricts processing of your data in certain situations – for example, while a dispute about data accuracy is being resolved.
77ef is strictly an 18+ platform. The collection of personal data from individuals under the age of 18 is expressly prohibited. 77ef implements age verification checks at registration, and accounts suspected of belonging to minors are immediately suspended pending document verification.
If you are a parent or guardian and believe that your child has registered on 77ef and provided personal information, please contact us immediately at support@77ef.ws. 77ef will investigate the matter promptly, close the account, and delete or anonymise any personal data associated with the minor's account in accordance with applicable law.
77ef may update this Privacy Policy from time to time to reflect changes in our data practices, the services we offer, or applicable legal requirements. The date at the top of this page reflects when the policy was last revised. For material changes – those that significantly affect how your data is used – 77ef will provide advance notice via an on-site notification or by email to your registered contact address.
We encourage you to review this Privacy Policy periodically, particularly after any notification of changes. Your continued use of the 77ef Platform after a policy update constitutes acceptance of the revised terms. If you do not agree with any changes, you should stop using the Platform and may request account closure at any time.
Previous versions of this Privacy Policy are available on request from the 77ef support team for reference purposes.
For any questions, concerns, or requests related to your personal data and this Privacy Policy, 77ef's support team is available through the following channels. All privacy-related requests are handled by trained staff and are escalated to our data protection team where necessary.
Available 24/7 directly on the 77ef website. The fastest way to raise a privacy query or initiate a data rights request. Average response time under 2 minutes during peak hours.
For formal data rights requests or detailed privacy enquiries, email support@77ef.ws with the subject line "Privacy Request". Include your registered mobile number for identity verification. Responses within 5 business days.
Contact the 77ef support team via WhatsApp for informal queries. For formal data requests, email is recommended to ensure a complete paper trail. Details available in your account dashboard.
77ef support is also reachable via Telegram. Useful for quick questions about what data we hold or how to update your account information. Telegram details available in the 77ef help section.
Your privacy is protected, your PKR is secure, and your data stays yours. Join over 500,000 Pakistani players who've made 77ef their gaming home. Register in under a minute and deposit via JazzCash or Easypaisa.
18+ only. Please play responsibly. By registering you accept our Terms and Conditions and this Privacy Policy.